Shopify Store KPI Dashboard — Pro Edition

Ecommerce control panel: daily sales log, product-level contribution margin, ad spend and CAC, conversion rate, AOV, LTV:CAC and true net profit after ads.

What makes this the Pro edition

Live cross-sheet formulas. Fill the input cells and every total, ratio and projection recalculates on its own. No manual maths anywhere.
A real dashboard. One tab that answers the question you bought this to answer, with a short plain-English note under every number telling you what it means and when to worry.
Dropdown categories. Consistent data every time, so a summary is never wrong because the same category got typed two different ways.
Excel and Google Sheets. Import instructions included. Also opens in Apple Numbers and LibreOffice Calc.
Ready to use out of the box. Currency formats, frozen headers, filters, banded rows and totals already set up.

Inside the file

AOV & CVR
CAC / LTV
Ad ROAS
True Net Profit
Pre-formatted log sheets with dropdown categories
Setup guide covering both Excel and Google Sheets

Who it is for

Built for people who want one honest file instead of six half-finished ones — and who would rather spend ten minutes a week on their numbers than a weekend rebuilding a spreadsheet from scratch.

Instant digital download

This is a digital product. Your download link appears immediately after checkout and is emailed to you as well. Nothing is shipped. Because the file is delivered instantly, all sales are final.

Please note

This is an organisational template, not financial, tax, legal or investment advice. Any figures it produces are estimates based on the information you enter. Please check anything important with a qualified professional in your own country. Personal and single-business use only — resale, redistribution or repackaging is not permitted.

contribution margin calculator

Shopify Store KPI Dashboard — Pro Edition | Excel & Google Sheets | Orders, AOV, Conversion Rate, CAC, LTV, Ad ROAS & Product Profitability